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The Pen is mightier than the sword! Don't just use a pen to market your Initiatives. A carefully crafted message can do the following:
  1. Show this Pen at the XYZ Store for 5% off your purchase!
  2. Use this Pen to write a donation to the Annual Fund for the Library
  3. Use a banner pen as a sports schedule, campus map, safety phone locator, parking maps, campus directory and more...